Jason Agee's Blog: Sherwin Williams’ Pick for 2018’s Hottest Color

Thursday, October 5, 2017

Sherwin Williams’ Pick for 2018’s Hottest Color

By Melissa Dittmann Tracey, REALTOR® Magazine

A rich blue with jewel-toned greens is forecasted to be 2018’s hottest color of the year, according to Sherwin Williams, which unveiled its 2018 Color of the Year choice this week. Other paint companies will be announcing their paint choices over the next few weeks.

Oceanside SW 6496 is a statement color. It can add a bold, attention-getting pop to wall colors, furnishings, accessories, and even a home’s front door.

“Green-blues in deep values, such as Oceanside, respond to changes in light, which is a quality that creates intense dimension,” says Sue Wadden, director of color marketing at Sherwin-Williams. “It is a tremendously versatile color, and harmonizes with other diverse color groups.”

Oceanside is reminiscent of a marine-inspired look. But Sherwin Williams says the color can be woven into practically any design style, from mid-century modern to Mediterranean, traditional, or contemporary. Sherwin Williams says the color is versatile enough to be paired with any number of other colors, from hot pinks, yellows to navy or sky blues.

For 2017, Sherwin Williams had selected Poised Taupe (SW 6039) as the hot color. The company has been pushing the brownish-gray hue into more color schemes this year. Sherwin Williams had predicted taupe to become the next “it” color base for many homes today, edging out the popularity of gray.

But for 2018, Sherwin Williams is returning to a bolder shade for its hot-pick.

“People today have a growing sense of adventure, and it is making its way into even the coziest corners of our homes,” Wadden says. “We are craving things that remind us of bright folklore, like mermaids and expeditions across continents. Oceanside is the color of wanderlust right in our own homes.”