Monday, September 12, 2016

Sneak Peek: The ‘It’ Paint Color for 2017

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Sherwin-Williams Poised Taupe (SW 6039)

By Melissa Dittmann Tracey, REALTOR® Magazine

Time to paint the house taupe. Sherwin-Williams revealed its 2017 Color of the Year: Poised Taupe (SW 6039).

The company expects the brownish-gray hue to become the year’s go-to color for home interiors.

Taupe marks a departure from the company’s mostly cool-toned neutrals it has tended to favor recently. A 2016 industry survey suggests a transition from grey to taupe. Nearly 40 percent of survey respondents said they would like to use warmer neutrals – such as warm grays, taupes, or beiges – in their home’s colors. What’s more, about two in five respondents said taupe was the neutral they would most choose.

For a perfect pairing, Sherwin-Williams designers recommend combining Poised Taupe with pastels, brights, and jewel tones (such as a faded indigo hue for a French countryside look or combine it with a teal or sunny yellow for a more bold impact).

“Poised Taupe celebrates everything people love about cool gray as a neutral, and also brings in the warmth of brown, taking a color to an entirely new level,” says Sue Wadden, director of color marketing for Sherwin-Williams. “Not cool or warm, nor gray or brown, Poised Taupe is a weathered, woodsy neutral bringing a sense of coziness and harmony that people are seeking.”

Take a look.

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Photo courtesy: Sherwin-Williams

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Photo courtesy: Sherwin-Williams

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Photo courtesy: Sherwin-Williams



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