Thursday, November 30, 2017
Rates Hit 1-Month Highs; New Loan Limits Already at Risk; Production Expenses Hurt Lender Profits
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/30/3111
Developer of $30M downtown hotel project updates design, reveals brands
from
https://www.ibj.com/blogs/3-property-lines/post/66475-developer-of-30m-downtown-hotel-project-updates-design-reveals-brands
Wednesday, November 29, 2017
Worsening Affordability Costs Renters $2,000 per Year
from
http://zillow.mediaroom.com/2017-11-29-Worsening-Affordability-Costs-Renters-2-000-per-Year
Santa's Home Value Up 6.5 Percent Since Last Winter
from
http://zillow.mediaroom.com/2017-11-28-Santas-Home-Value-Up-6-5-Percent-Since-Last-Winter
Smarten Up Your Showings With Smart Home Technology
By Christy Matte, guest contributor
Smart homes with security and automation features are becoming a hot trend, and they can be an exciting way to dazzle prospective home buyers (and up your staging efforts to a high-tech level at the same time). But if buyers have never experienced an automated home environment, rattling off a list of features could be meaningless at best, and confusing at worst. Here are some fun ways to show a home with smart features, so the buyers will be wowed and you can clinch the sale.
Know What It Is and How It Works
It should go without saying, but make sure you can control the features like a security system, smart locks, or smart lighting, before trying to introduce them to buyers. Ask the homeowner for tips, test them out, and be ready for the big show.
Get the Apps
Ask the seller for access to the associated apps for the various systems. Even better, convince the sellers to tie all smart home technology into one convenient smart hub. It’s an easy task with the help of their Internet service provider. Install one app on one device so prospective buyers can try them out.
Educate Buyers on the Benefits
Make a one-page list of the features, specifically showing how they can save time and money, while also providing increased security.
Go Beyond the Basics
Most people have a basic understanding of a traditional home security system. Show them how this particular system can go even further. Can it send them a text message for smoke detection or a water leak? Can you open the smart lock with your own designated code? Show buyers how much flexibility is available. Security systems aren’t just for protecting against theft anymore.
Have Fun!
Use motion detectors to trigger mood lighting and automated music as buyers move through the home. Let them set off the sprinkler system (after touring the yard, of course) with a swipe of the app. Teach them voice commands to trigger the home’s other functions.
With the right planning, you can turn your everyday showing into something truly special and extremely smart.
ABOUT THE AUTHOR: Christy Matte is a Boston-based writer who covers home security for XFINITY Home. She is also a die-hard techie who blogs at QuirkyFusion.com.
from
http://feedproxy.google.com/~r/StyledStagedSold/~3/4E_DUKSvJR0/
Pending Home Sales Rebound, Beating Expectations; Rates Bounce to 2-Week Highs
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/29/3109
Worsening Affordability Costs Renters $2,000 per Year
from
http://zillow.mediaroom.com/2017-11-29-Worsening-Affordability-Costs-Renters-2-000-per-Year
FHFA Raises Conforming Loan Limit; Home Price Gains "Appear Unstoppable"
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/28/3107
Price Gains Cooling Off; Home Sales Steamroll Expectations; CFPB Director Debacle
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/27/3105
Rates Modestly Lower; Delinquencies Soar in Storm-Impacted Areas; Purchase Share Ticks Up
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/22/3103
Tuesday, November 28, 2017
FHFA Raises Conforming Loan Limit; Home Price Gains "Appear Unstoppable"
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/28/3107
Santa's Home Value Up 6.5 Percent Since Last Winter
from
http://zillow.mediaroom.com/2017-11-28-Santas-Home-Value-Up-6-5-Percent-Since-Last-Winter
Keystone closes on downtown AT&T tower, plans to add parking garage
from
https://www.ibj.com/blogs/3-property-lines/post/66363-att-closes-on-purchase-of-downtown-att-tower
Monday, November 27, 2017
Price Gains Cooling Off; Home Sales Steamroll Expectations; CFPB Director Debacle
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/27/3105
Smarten Up Your Showings With Smart Home Technology
By Christy Matte, guest contributor
Smart homes with security and automation features are becoming a hot trend, and they can be an exciting way to dazzle prospective home buyers (and up your staging efforts to a high-tech level at the same time). But if buyers have never experienced an automated home environment, rattling off a list of features could be meaningless at best, and confusing at worst. Here are some fun ways to show a home with smart features, so the buyers will be wowed and you can clinch the sale.
Know What It Is and How It Works
It should go without saying, but make sure you can control the features like a security system, smart locks, or smart lighting, before trying to introduce them to buyers. Ask the homeowner for tips, test them out, and be ready for the big show.
Get the Apps
Ask the seller for access to the associated apps for the various systems. Even better, convince the sellers to tie all smart home technology into one convenient smart hub. It’s an easy task with the help of their Internet service provider. Install one app on one device so prospective buyers can try them out.
Educate Buyers on the Benefits
Make a one-page list of the features, specifically showing how they can save time and money, while also providing increased security.
Go Beyond the Basics
Most people have a basic understanding of a traditional home security system. Show them how this particular system can go even further. Can it send them a text message for smoke detection or a water leak? Can you open the smart lock with your own designated code? Show buyers how much flexibility is available. Security systems aren’t just for protecting against theft anymore.
Have Fun!
Use motion detectors to trigger mood lighting and automated music as buyers move through the home. Let them set off the sprinkler system (after touring the yard, of course) with a swipe of the app. Teach them voice commands to trigger the home’s other functions.
With the right planning, you can turn your everyday showing into something truly special and extremely smart.
ABOUT THE AUTHOR: Christy Matte is a Boston-based writer who covers home security for XFINITY Home. She is also a die-hard techie who blogs at QuirkyFusion.com.
from
http://styledstagedsold.blogs.realtor.org/2017/11/27/smarten-up-your-showings-with-smart-home-technology/
Saturday, November 25, 2017
Recap of 2017: The Best Year in a Decade
from
http://www.freddiemac.com/research/outlook/20171120_recap_2017.html?attr=rssCB
Recap of 2017: The Best Year in a Decade
from
http://www.freddiemac.com/research/outlook/20171120_recap_2017.html?attr=rssCB
Friday, November 24, 2017
Median U.S. Home is $12,500 More Valuable Today than a Year Ago
from
http://zillow.mediaroom.com/2017-11-22-Median-U-S-Home-is-12-500-More-Valuable-Today-than-a-Year-Ago
Keystone closes on downtown AT&T tower, plans to add parking garage
from
https://www.ibj.com/blogs/3-property-lines/post/66363-att-closes-on-purchase-of-downtown-att-tower
Snowbirds - Show 459
On this week's Real Estate Today, it's our special show "Snowbirds."
This Week's Show Includes:
- Top News Of The Week
- Vacant vs Income
- Where to Go?
- Ask The Millennial
- Smart Home Technology
- Get REALTOR(R)
Become a part of the community at http://retradio.com!
from
http://retradio.com
Median U.S. Home is $12,500 More Valuable Today than a Year Ago
from
http://zillow.mediaroom.com/2017-11-22-Median-U-S-Home-is-12-500-More-Valuable-Today-than-a-Year-Ago
Keystone closes on downtown AT&T tower, plans to add parking garage
from
https://www.ibj.com/blogs/3-property-lines/post/66363-att-closes-on-purchase-of-downtown-att-tower
Hot Home Trend: The Statement Shower
By Melissa Dittmann Tracey, REALTOR® Magazine
The shower in the master bathroom is getting a lot more attention. In fact, it’s one of the main splurges among renovating homeowners, according to the 2017 U.S. Houzz Bathroom Trends Study. These “statement showers,” as Houzz dubs them in its report, include high-tech features, like rainfall showerheads, dual showers, curbless showers, and body sprays.
Upgrading the master shower was the most popular renovation project, according to the survey of more than 1,200 U.S. homeowners who were in the midst or just completed a bathroom reno project. For more than half of renovators, their main aim was to increase their shower’s size. Also, survey respondents showed a rise in demand for high-tech features, such as mood lighting or digital controls, in master bathrooms.
Over a quarter of homeowners – 27 percent – have opted to remove the bathtub in their master bathroom renovations, according to the survey. The removal of the bathtub has allowed more room for a larger shower.
“This year’s Bathroom Trends Study sheds light on two key trends in master bathrooms, showers as a focal point and the growing role of high-tech features in bathroom products,” says Nino Sitchinava, principal economist at Houzz. “Additionally, it is clear that today’s master bathroom renovations are marked by timeless and durable elements, from natural stone finishes to curbless shower entries, a benefit of having older generations in the driver’s seat. Still, the early wave of millennial homeowners reveals their preferences for homes of the future, from larger master bathrooms to clean lines and white and gray color pallets.”
The Houzz study found that the national average for a major remodel of a large master bathroom (considered over 100 square feet) is $21,000.
from
http://feedproxy.google.com/~r/StyledStagedSold/~3/utdu7ruV6X0/
Thursday, November 23, 2017
Snowbirds - Show 459
On this week's Real Estate Today, it's our special show "Snowbirds."
This Week's Show Includes:
- Top News Of The Week
- Vacant vs Income
- Where to Go?
- Ask The Millennial
- Smart Home Technology
- Get REALTOR(R)
Become a part of the community at http://retradio.com!
from
http://retradio.com
Wednesday, November 22, 2017
Median U.S. Home is $12,500 More Valuable Today than a Year Ago
from
http://zillow.mediaroom.com/2017-11-22-Median-U-S-Home-is-12-500-More-Valuable-Today-than-a-Year-Ago
Keystone closes on downtown AT&T tower, plans to add parking garage
from
https://www.ibj.com/blogs/3-property-lines/post/66363-att-closes-on-purchase-of-downtown-att-tower
Here Come the Holidays - Show 458
On this week's Real Estate Today, it's our special show "Here Come the Holidays."
This Week's Show Includes:
- Top News Of The Week
- Giving Thanks - Buyers and Sellers
- Giving Thanks - Homeowners
- Ask The Millennial
- Smart Home Technology
- Get REALTOR(R)
Become a part of the community at http://retradio.com!
from
http://retradio.com
Roundup: Kroger opens downtown grocery; Broken English debuts
from
https://www.ibj.com/blogs/3-property-lines/post/66293-roundup-kroger-opens-downtown-grocery-broken-english-debuts
Rates Modestly Lower; Delinquencies Soar in Storm-Impacted Areas; Purchase Share Ticks Up
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/22/3103
Recap of 2017: The Best Year in a Decade
from
http://www.freddiemac.com/research/outlook/20171120_recap_2017.html?attr=rssCB
Median U.S. Home is $12,500 More Valuable Today than a Year Ago
from
http://zillow.mediaroom.com/2017-11-22-Median-U-S-Home-is-12-500-More-Valuable-Today-than-a-Year-Ago
Tuesday, November 21, 2017
Existing Home Sales Erase Summertime Losses; Sideways Rates; Housing's Best Year in a Decade?
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/21/3101
Keystone closes on purchase of downtown AT&T tower
from
https://www.ibj.com/blogs/3-property-lines/post/66363-att-closes-on-purchase-of-downtown-att-tower
Monday, November 20, 2017
Hot Home Trend: The Statement Shower
By Melissa Dittmann Tracey, REALTOR® Magazine
The shower in the master bathroom is getting a lot more attention. In fact, it’s one of the main splurges among renovating homeowners, according to the 2017 U.S. Houzz Bathroom Trends Study. These “statement showers,” as Houzz dubs them in its report, include high-tech features, like rainfall showerheads, dual showers, curbless showers, and body sprays.
Upgrading the master shower was the most popular renovation project, according to the survey of more than 1,200 U.S. homeowners who were in the midst or just completed a bathroom reno project. For more than half of renovators, their main aim was to increase their shower’s size. Also, survey respondents showed a rise in demand for high-tech features, such as mood lighting or digital controls, in master bathrooms.
Over a quarter of homeowners – 27 percent – have opted to remove the bathtub in their master bathroom renovations, according to the survey. The removal of the bathtub has allowed more room for a larger shower.
“This year’s Bathroom Trends Study sheds light on two key trends in master bathrooms, showers as a focal point and the growing role of high-tech features in bathroom products,” says Nino Sitchinava, principal economist at Houzz. “Additionally, it is clear that today’s master bathroom renovations are marked by timeless and durable elements, from natural stone finishes to curbless shower entries, a benefit of having older generations in the driver’s seat. Still, the early wave of millennial homeowners reveals their preferences for homes of the future, from larger master bathrooms to clean lines and white and gray color pallets.”
The Houzz study found that the national average for a major remodel of a large master bathroom (considered over 100 square feet) is $21,000.
from
http://feedproxy.google.com/~r/StyledStagedSold/~3/utdu7ruV6X0/
Mortgage Rates Rise to Begin Holiday-Shortened Week; Hurricanes' Effect on Delinqencies
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/20/3099
Home Building Surges to Year's Best Levels, Erasing Summertime Sadness; FHA/VA Over Half The Refi Market; Q3 Was Housing "Rough Patch"
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/17/3095
Builder Confidence Nears Post-Crash High; Cordray Resigns; Rates Slightly Higher
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/16/3093
Fannie Testing New Construction Loan; FHA Insurance Fund In Trouble; Rates Lower After Inflation Data
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/15/3091
Huge HELOC Potential; New Sales Recovery Expected; Volatility Ahead for Rates
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/14/3089
Mortgage Rates Rise to Begin Holiday-Shortened Week; Hurricanes' Effect on Delinqencies
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/20/3099
Home Building Surges to Year's Best Levels, Erasing Summertime Sadness; FHA/VA Over Half The Refi Market; Q3 Was Housing "Rough Patch"
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/17/3095
Builder Confidence Nears Post-Crash High; Cordray Resigns; Rates Slightly Higher
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/16/3093
Fannie Testing New Construction Loan; FHA Insurance Fund In Trouble; Rates Lower After Inflation Data
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/15/3091
Huge HELOC Potential; New Sales Recovery Expected; Volatility Ahead for Rates
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/14/3089
Mortgage Rates Sideways to Slightly Higher; Bond Markets Not in Kansas Anymore
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/13/3087
Recap of 2017: The Best Year in a Decade
from
http://www.freddiemac.com/research/outlook/20171120_recap_2017.html?attr=rssCB
Hot Home Trend: The Statement Shower
By Melissa Dittmann Tracey, REALTOR® Magazine
The shower in the master bathroom is getting a lot more attention. In fact, it’s one of the main splurges among renovating homeowners, according to the 2017 U.S. Houzz Bathroom Trends Study. These “statement showers,” as Houzz dubs them in its report, include high-tech features, like rainfall showerheads, dual showers, curbless showers, and body sprays.
Upgrading the master shower was the most popular renovation project, according to the survey of more than 1,200 U.S. homeowners who were in the midst or just completed a bathroom reno project. For more than half of renovators, their main aim was to increase their shower’s size. Also, survey respondents showed a rise in demand for high-tech features, such as mood lighting or digital controls, in master bathrooms.
Over a quarter of homeowners – 27 percent – have opted to remove the bathtub in their master bathroom renovations, according to the survey. The removal of the bathtub has allowed more room for a larger shower.
“This year’s Bathroom Trends Study sheds light on two key trends in master bathrooms, showers as a focal point and the growing role of high-tech features in bathroom products,” says Nino Sitchinava, principal economist at Houzz. “Additionally, it is clear that today’s master bathroom renovations are marked by timeless and durable elements, from natural stone finishes to curbless shower entries, a benefit of having older generations in the driver’s seat. Still, the early wave of millennial homeowners reveals their preferences for homes of the future, from larger master bathrooms to clean lines and white and gray color pallets.”
The Houzz study found that the national average for a major remodel of a large master bathroom (considered over 100 square feet) is $21,000.
from
http://styledstagedsold.blogs.realtor.org/2017/11/20/hot-home-trend-the-statement-shower/
Sunday, November 19, 2017
Roundup: Kroger opens downtown grocery; Broken English debuts
from
https://www.ibj.com/blogs/3-property-lines/post/66293-roundup-kroger-opens-downtown-grocery-broken-english-debuts
Zillow Predicts Suburban Sprawl to Return in 2018
from
http://zillow.mediaroom.com/2017-11-15-Zillow-Predicts-Suburban-Sprawl-to-Return-in-2018
Keystone at the Crossing restaurant closes after 22-year run
from
https://www.ibj.com/blogs/3-property-lines/post/66254-keystone-at-the-crossing-restaurant-closes-after-22-year-run
View the Possibilities With Virtual Staging
By Brian Balduf, VHT Studios
Appealing to home buyers is all about making that emotional connection. Smart marketers know emotions trump other factors, especially when you hear buyers say the listing “just feels right.” They may be searching for a new house, but they’re envisioning their next home.
Buyers’ emotional experience while home shopping is heightened even more by stunning real estate photography that is the attention-grabber in the age of Facebook, Instagram, Pinterest, YouTube and Houzz.
Breathtaking photographs and video stir buyers’ emotions and imaginations and prompt dreams about how they’ll live in that home.
New virtual staging tools go even one step further. Virtual staging makes a listing stand out and allows buyers to visualize their dreams – not only in their minds – but on their monitors or mobile devices.
When marketing to those buyers, virtual staging allows real estate professionals to present the rooms of a listing in many styles and functions, enabling agents to reach the widest audience possible by appealing to myriad tastes and lifestyle needs.
Virtual Staging blows up the current one-size-fits-all listing model and gives real estate pros far greater flexibility in customizing a listing to the desires and expectations of their perceived audiences.
It starts with high quality photographs, the standard for showing how a home is currently furnished and decorated today for its current owner. Virtual staging tools inserted into or enhancing those photographs amp up the features of a listing and showcase why each room is a great space and how it can be used, whether the prospective owner is a workout enthusiast, a craft hobbyist, or a new parent.
Also, virtual staging eliminates the expense of renting furnishings or hiring traditional stagers, while allowing buyers to mentally prepare how they can live in their prospective home.
Virtual staging helps buyers look beyond the stark, off-putting appearance of a vacant room. It also presents decorating options that enhance, for instance, a living room containing worn carpeting and outdated furniture that could leave a bad impression.
Virtual staging presents a property’s potential and can attract and interest different audiences with a variety of lifestyles.
See for yourself how virtual staging was used successfully by Robert Pribyl and Bernadette Ray, with Berkshire Hathaway HomeServices KoenigRubloff Realty Group in Chicago. Robert says they took advantage of virtual staging’s flexibility for a vacant and fully remodeled 130-year old house in the trendy Logan Square neighborhood.
“This neighborhood is very hot. It’s become a magnet for millennials and high-net worth investors, so we needed to showcase how single professionals or families with different needs might live in the home,” Pribyl says. “I like the modern furniture that buyers see in the living room – it fits the style of the buyers I’m trying to attract. The home looks more appealing to buyers when they can see select rooms that are furnished.
They used virtual staging to showcase how a bedroom might appeal, for instance, to a young couple with a newborn. They also transformed that same vacant bedroom into an office and an exercise room for a young entrepreneur or a workout enthusiast.
In the finished basement, virtual staging allowed the duo to show the space’s potential as a child’s playroom and man-cave for TV sports fans and game lovers.
In just four weeks after installing virtual photographs, they received multiple offers on the listing, and as of this writing, they were in negotiations with potential buyers.
Virtual staging opens many real estate marketing options which up until now have been impossible to deploy. There are now unlimited ways to present a room’s functions or decor through virtual tools.
Real estate professionals are also applying flexibility to how they use virtually staged photographs. In addition to websites, advertising and brochures, agents are using enlarged virtually staged photographs that depict multiple room functions and placing them on easels in each room of their listings. This allows buyers to instantly recall the virtually staged home they viewed online, as well as to envision the many possibilities.
Also, consider these other virtual tools that can solve common headaches that real estate professionals have had to work through over the years:
- Virtual paint is helpful when walls need a fresh coat of paint or when dated wallpaper needs a makeover.
- Virtual declutter removes mementos and personal effects that may be cherished by the owner but are distractions to buyers.
- And virtual twilight wows buyers and with warm, romantic, and welcoming exterior views that appeared to be photographed at dusk.
Here’s another example of a virtually staged living space at a listing in Rosemont, Ill. See how the space has been configured to appeal to different style preferences.
Don’t Try This at Home!
Some digital photography pros may be tempted to hire a Photoshop hobbyist to digitally alter photos with virtual enhancements. Having great Photoshop skills doesn’t guarantee beautiful virtual staging.
Installing a virtual couch into a photograph and hitting “Sharpen My Image” may do more harm than good to a vacant room. Often the end result looks like the old Colorforms stickers we played with as kids.
Experienced virtual stagers are studio and image specialists who have composition skills in real estate photography and know how to blend multiple exposures in which lighting, window views, and details are merged to create the final composite photography.
They also understand perspective, shadows, and size in relation to room dimensions.
We advocate trusting your visual marketing to a pro, just as real estate brokers advocate to their clients.
The newest visual marketing tools are proof that real estate marketing is no longer a one-size-fits-all proposition. Smart professionals are adopting these tools to reach a much wider audience, to make a greater first impression on potential buyers, and sell homes faster and at the best price.
ABOUT THE AUTHOR: Brian Balduf, CEO, chairman and co-founder of VHT Studios, has built the Rosemont, Ill.-based firm into the nation’s largest real estate photography and image management services company. Since he co-founded the company in 1998, VHT Studios has helped more than 200,000 real estate professionals sell more than $200 billion in properties through its nationwide network of hundreds of photographers and image specialists. Delivering to real estate professionals their most powerful selling tools – high quality photography and video – Balduf has worked to ensure their properties get seen more, sell faster and at the highest price. For more information, visit VHT.com, The VHT Studios Blog or find us on Facebook, LinkedIn, Twitter and Instagram.
from
http://feedproxy.google.com/~r/StyledStagedSold/~3/5eORwMwj4s8/
Here Come the Holidays - Show 458
On this week's Real Estate Today, it's our special show "Here Come the Holidays."
This Week's Show Includes:
- Top News Of The Week
- Giving Thanks - Buyers and Sellers
- Giving Thanks - Homeowners
- Ask The Millennial
- Smart Home Technology
- Get REALTOR(R)
Become a part of the community at http://retradio.com!
from
http://retradio.com
Saturday, November 18, 2017
Home Building Surges to Year's Best Levels, Erasing Summertime Sadness; FHA/VA Over Half The Refi Market; Q3 Was Housing "Rough Patch"
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/17/3095
Builder Confidence Nears Post-Crash High; Cordray Resigns; Rates Slightly Higher
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/16/3093
Fannie Testing New Construction Loan; FHA Insurance Fund In Trouble; Rates Lower After Inflation Data
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/15/3091
Huge HELOC Potential; New Sales Recovery Expected; Volatility Ahead for Rates
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/14/3089
Mortgage Rates Sideways to Slightly Higher; Bond Markets Not in Kansas Anymore
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/13/3087
Friday, November 17, 2017
Home Building Surges to Year's Best Levels, Erasing Summertime Sadness; FHA/VA Over Half The Refi Market; Q3 Was Housing "Rough Patch"
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/17/3095
Here Come the Holidays - Show 458
On this week's Real Estate Today, it's our special show "Here Come the Holidays."
This Week's Show Includes:
- Top News Of The Week
- Giving Thanks - Buyers and Sellers
- Giving Thanks - Homeowners
- Ask The Millennial
- Smart Home Technology
- Get REALTOR(R)
Become a part of the community at http://retradio.com!
from
http://retradio.com
Thursday, November 16, 2017
Builder Confidence Nears Post-Crash High; Cordray Resigns; Rates Slightly Higher
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/16/3093
Roundup: Kroger opens downtown grocery; Broken English debuts taqueria
from
https://www.ibj.com/blogs/3-property-lines/post/66293-roundup-kroger-opens-downtown-grocery-broken-english-debuts-taqueria
Wednesday, November 15, 2017
Where We Stand - Show 457
On this week's Real Estate Today, it's our special show "Where We Stand."
This Week's Show Includes:
- Top News Of The Week
- What Tight Inventory Means to You - Part 1
- What Tight Inventory Means to You - Part 2
- Ask The Millennial
- Smart Home Technology
- Get REALTOR(R)
Become a part of the community at http://retradio.com!
from
http://retradio.com
Fannie Testing New Construction Loan; FHA Insurance Fund In Trouble; Rates Lower After Inflation Data
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/15/3091
Zillow Predicts Suburban Sprawl to Return in 2018
from
http://zillow.mediaroom.com/2017-11-15-Zillow-Predicts-Suburban-Sprawl-to-Return-in-2018
Keystone at the Crossing restaurant closes after 22-year run
from
https://www.ibj.com/blogs/3-property-lines/post/66254-keystone-at-the-crossing-restaurant-closes-after-22-year-run
One Fountain Square apartment project opening, another progressing
from
https://www.ibj.com/blogs/3-property-lines/post/66209-one-fountain-square-apartment-project-opening-another-progressing
Tuesday, November 14, 2017
Huge HELOC Potential; New Sales Recovery Expected; Volatility Ahead for Rates
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/14/3089
Mortgage Rates Sideways to Slightly Higher; Bond Markets Not in Kansas Anymore
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/13/3087
Mortgage Rates Jump to 2-Week Highs; Not a Bubble if it Doesn't Burst
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/10/3083
Mortgage Rates Higher After Senate Tax Plan; Would Student Loan Mortgages Fix Homeownership?
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/9/3081
Some Signs of Pressure on Rates and Housing Sentiment; Do Renters Have it Easier Than Buyers?
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/8/3079
Overvaluation Becoming a Bigger Issue; Jumbo Availability Declined; How Much do Rates Affect Affordability?
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/7/3077
Monday, November 13, 2017
Mortgage Rates Sideways to Slightly Higher; Bond Markets Not in Kansas Anymore
from
http://www.mortgagenewsdaily.com/reports/newsletter/2017/11/13/3087
Keystone at the Crossing restaurant closes after 22-year run
from
https://www.ibj.com/blogs/3-property-lines/post/66254-keystone-at-the-crossing-restaurant-closes-after-22-year-run
View the Possibilities With Virtual Staging
By Brian Balduf, VHT Studios
Appealing to home buyers is all about making that emotional connection. Smart marketers know emotions trump other factors, especially when you hear buyers say the listing “just feels right.” They may be searching for a new house, but they’re envisioning their next home.
Buyers’ emotional experience while home shopping is heightened even more by stunning real estate photography that is the attention-grabber in the age of Facebook, Instagram, Pinterest, YouTube and Houzz.
Breathtaking photographs and video stir buyers’ emotions and imaginations and prompt dreams about how they’ll live in that home.
New virtual staging tools go even one step further. Virtual staging makes a listing stand out and allows buyers to visualize their dreams – not only in their minds – but on their monitors or mobile devices.
When marketing to those buyers, virtual staging allows real estate professionals to present the rooms of a listing in many styles and functions, enabling agents to reach the widest audience possible by appealing to myriad tastes and lifestyle needs.
Virtual Staging blows up the current one-size-fits-all listing model and gives real estate pros far greater flexibility in customizing a listing to the desires and expectations of their perceived audiences.
It starts with high quality photographs, the standard for showing how a home is currently furnished and decorated today for its current owner. Virtual staging tools inserted into or enhancing those photographs amp up the features of a listing and showcase why each room is a great space and how it can be used, whether the prospective owner is a workout enthusiast, a craft hobbyist, or a new parent.
Also, virtual staging eliminates the expense of renting furnishings or hiring traditional stagers, while allowing buyers to mentally prepare how they can live in their prospective home.
Virtual staging helps buyers look beyond the stark, off-putting appearance of a vacant room. It also presents decorating options that enhance, for instance, a living room containing worn carpeting and outdated furniture that could leave a bad impression.
Virtual staging presents a property’s potential and can attract and interest different audiences with a variety of lifestyles.
See for yourself how virtual staging was used successfully by Robert Pribyl and Bernadette Ray, with Berkshire Hathaway HomeServices KoenigRubloff Realty Group in Chicago. Robert says they took advantage of virtual staging’s flexibility for a vacant and fully remodeled 130-year old house in the trendy Logan Square neighborhood.
“This neighborhood is very hot. It’s become a magnet for millennials and high-net worth investors, so we needed to showcase how single professionals or families with different needs might live in the home,” Pribyl says. “I like the modern furniture that buyers see in the living room – it fits the style of the buyers I’m trying to attract. The home looks more appealing to buyers when they can see select rooms that are furnished.
They used virtual staging to showcase how a bedroom might appeal, for instance, to a young couple with a newborn. They also transformed that same vacant bedroom into an office and an exercise room for a young entrepreneur or a workout enthusiast.
In the finished basement, virtual staging allowed the duo to show the space’s potential as a child’s playroom and man-cave for TV sports fans and game lovers.
In just four weeks after installing virtual photographs, they received multiple offers on the listing, and as of this writing, they were in negotiations with potential buyers.
Virtual staging opens many real estate marketing options which up until now have been impossible to deploy. There are now unlimited ways to present a room’s functions or decor through virtual tools.
Real estate professionals are also applying flexibility to how they use virtually staged photographs. In addition to websites, advertising and brochures, agents are using enlarged virtually staged photographs that depict multiple room functions and placing them on easels in each room of their listings. This allows buyers to instantly recall the virtually staged home they viewed online, as well as to envision the many possibilities.
Also, consider these other virtual tools that can solve common headaches that real estate professionals have had to work through over the years:
- Virtual paint is helpful when walls need a fresh coat of paint or when dated wallpaper needs a makeover.
- Virtual declutter removes mementos and personal effects that may be cherished by the owner but are distractions to buyers.
- And virtual twilight wows buyers and with warm, romantic, and welcoming exterior views that appeared to be photographed at dusk.
Here’s another example of a virtually staged living space at a listing in Rosemont, Ill. See how the space has been configured to appeal to different style preferences.
Don’t Try This at Home!
Some digital photography pros may be tempted to hire a Photoshop hobbyist to digitally alter photos with virtual enhancements. Having great Photoshop skills doesn’t guarantee beautiful virtual staging.
Installing a virtual couch into a photograph and hitting “Sharpen My Image” may do more harm than good to a vacant room. Often the end result looks like the old Colorforms stickers we played with as kids.
Experienced virtual stagers are studio and image specialists who have composition skills in real estate photography and know how to blend multiple exposures in which lighting, window views, and details are merged to create the final composite photography.
They also understand perspective, shadows, and size in relation to room dimensions.
We advocate trusting your visual marketing to a pro, just as real estate brokers advocate to their clients.
The newest visual marketing tools are proof that real estate marketing is no longer a one-size-fits-all proposition. Smart professionals are adopting these tools to reach a much wider audience, to make a greater first impression on potential buyers, and sell homes faster and at the best price.
ABOUT THE AUTHOR: Brian Balduf, CEO, chairman and co-founder of VHT Studios, has built the Rosemont, Ill.-based firm into the nation’s largest real estate photography and image management services company. Since he co-founded the company in 1998, VHT Studios has helped more than 200,000 real estate professionals sell more than $200 billion in properties through its nationwide network of hundreds of photographers and image specialists. Delivering to real estate professionals their most powerful selling tools – high quality photography and video – Balduf has worked to ensure their properties get seen more, sell faster and at the highest price. For more information, visit VHT.com, The VHT Studios Blog or find us on Facebook, LinkedIn, Twitter and Instagram.
from
http://styledstagedsold.blogs.realtor.org/2017/11/13/why-you-might-want-to-consider-virtual-staging-see-the-difference/
Homeownership is a Shared Value across Party Lines
from
http://zillow.mediaroom.com/2017-11-10-Homeownership-is-a-Shared-Value-across-Party-Lines
Where We Stand - Show 457
On this week's Real Estate Today, it's our special show "Where We Stand."
This Week's Show Includes:
- Top News Of The Week
- What Tight Inventory Means to You - Part 1
- What Tight Inventory Means to You - Part 2
- Ask The Millennial
- Smart Home Technology
- Get REALTOR(R)
Become a part of the community at http://retradio.com!
from
http://retradio.com
One Fountain Square apartment project opening, another progressing
from
https://www.ibj.com/blogs/3-property-lines/post/66209-one-fountain-square-apartment-project-opening-another-progressing
Home Buyers Need to Save up to $600 a Month -- Just to Keep Up with Rising Home Prices
from
http://zillow.mediaroom.com/2017-11-09-Home-Buyers-Need-to-Save-up-to-600-a-Month-Just-to-Keep-Up-with-Rising-Home-Prices
Sun King adding sausage-centric restaurant to downtown brewery
from
https://www.ibj.com/blogs/3-property-lines/post/66162-sun-king-adding-sausage-centric-restaurant-to-downtown-brewery
Use Plants to Showcase a Healthier Home
By Melissa Dittmann Tracey, REALTOR(R) Magazine
You can clean the air with plants. And in an age when “healthy home” is what so many buyers are saying they crave, you may find this a cheaper alternative to improving the air quality in a home by just being smarter about the plants you choose to stage with.
The Center for REALTOR(R) Technology has been studying how plants can improve indoor air quality, and has written a book on the topic, “A Pocket Guide to Cleaner Air.” The book focuses on which plants can improve air quality in commercial settings. Their findings can also apply to residential spaces too.
At the 2017 REALTOR(R) Conference & Expo this past weekend, CRT showcased an orb of clean-air plants on the show floor. We thought it looked like a chic space for an outdoor oasis of fresh air. But as the healthier-home trend catches on more, maybe we’ll even see this idea move indoors—like an indoor tropical paradise home office orb. After all, the cleaner air is supposed to make you more productive.
The average American spends about 90 percent of their time indoors. Yet, indoor air quality is about five to 10 times worse than outdoor air quality.
Certain plants, however, can actually improve the air quality of a space and even make people more productive and healthier, research shows. For example, dracaena warneckii is known for cleaning benzene and formaldehyde from the air—chemicals that are often linked to some furnishings. The “Money Plant,” or also known as Devil’s Ivy, is known as one of the hardiest house plants to kill and also will rid these potentially harmful chemicals from the air. The Chinese evergreen is another plant that is known to clean indoor air, and as a bonus for when selling a home, it’s known to bring good luck to those who grow it.
Infuse more clean-air plants into your next listing. Maybe buyers will notice there’s something different in the air.
from
http://feedproxy.google.com/~r/StyledStagedSold/~3/zKXbZ7uvZpk/
Sunday, November 12, 2017
The 'B' Word: Can We Spot the Next House Price Bubble?
from
http://www.freddiemac.com/research/insight/20171109_next_house_price_bubble.html?attr=rssCB
Use Plants to Showcase a Healthier Home
By Melissa Dittmann Tracey, REALTOR(R) Magazine
You can clean the air with plants. And in an age when “healthy home” is what so many buyers are saying they crave, you may find this a cheaper alternative to improving the air quality in a home by just being smarter about the plants you choose to stage with.
The Center for REALTOR(R) Technology has been studying how plants can improve indoor air quality, and has written a book on the topic, “A Pocket Guide to Cleaner Air.” The book focuses on which plants can improve air quality in commercial settings. Their findings can also apply to residential spaces too.
At the 2017 REALTOR(R) Conference & Expo this past weekend, CRT showcased an orb of clean-air plants on the show floor. We thought it looked like a chic space for an outdoor oasis of fresh air. But as the healthier-home trend catches on more, maybe we’ll even see this idea move indoors—like an indoor tropical paradise home office orb. After all, the cleaner air is supposed to make you more productive.
The average American spends about 90 percent of their time indoors. Yet, indoor air quality is about five to 10 times worse than outdoor air quality.
Certain plants, however, can actually improve the air quality of a space and even make people more productive and healthier, research shows. For example, dracaena warneckii is known for cleaning benzene and formaldehyde from the air—chemicals that are often linked to some furnishings. The “Money Plant,” or also known as Devil’s Ivy, is known as one of the hardiest house plants to kill and also will rid these potentially harmful chemicals from the air. The Chinese evergreen is another plant that is known to clean indoor air, and as a bonus for when selling a home, it’s known to bring good luck to those who grow it.
Infuse more clean-air plants into your next listing. Maybe buyers will notice there’s something different in the air.
from
http://feedproxy.google.com/~r/StyledStagedSold/~3/zKXbZ7uvZpk/
Saturday, November 11, 2017
The 'B' Word: Can We Spot the Next House Price Bubble?
from
http://www.freddiemac.com/research/insight/20171109_next_house_price_bubble.html?attr=rssCB